FTX Signs Multi-Year Sponsorship Deal With Mercedes-AMG Petronas F1 Team
One of the biggest cryptocurrency exchanges, FTX has announced the collaboration with Formula One (F1) team Mercedes-AMG Petronas. The full details of the new agreement have not yet been disclosed.
Key takeaways:
While the length and exact details of the sponsorship deal have not yet been revealed, FTX said that the sponsorship will last multiple seasons.
The logo of FTX exchange, which will be featured on the Formula One racing car and team’s drivers Lewis Hamilton and Valtteri Bottas, will be unveiled on September 26 during the Russian Grand Prix event.
The collaboration between the cryptocurrency platform and the F1 team will also include marketing initiatives for FTX’s various products and services, including non-fungible token (NFT) collection and FTX Pay.
The recently pe...